Search
Understand the definition and importance of brand trust, as well as how to build and maintain it in the era of social media. Based on the latest data from Sprout Social, reveal the key factors of consumer trust.
According to PR Newswire's "2025 State of Newsroom Report", 33% of PR professionals believe media coverage has not met expectations. As AI search changes the way brands are discovered, multi-format content distribution has become the new standard in public relations.
Lantern is a startup focused on helping e-commerce brands obtain product recommendations in the AI search era, and has completed a $3.1 million seed funding round led by Salesforce Ventures.
Release-News.com launches a new premium media feature service, helping businesses obtain professionally written feature articles published through leading financial media such as Yahoo Finance and Business Insider, enhancing brand credibility and online authority.
Based on the analysis of billions of data signals, Semrush (an Adobe company) has released new research, proposing a brand visibility framework that integrates SEO and AI search optimization. It recommends that companies address the AI-driven discovery transformation through cross-department collaboration, unified operational models, and content authority building.
DoorDash Ads VP Toby Espinosa said that as commerce media platforms expand measurement and offsite advertising capabilities, CMOs will gain greater voice through data.
McKinsey global research shows that 69% of consumers have abandoned brands they don't trust, and 80% actively choose brands they trust. The study emphasizes that AI transparency and global cultural identity are key to rebuilding trust.
Naturium launches a new campaign around “Glow Better Together,” further strengthening its brand messaging and market reach in the skincare category.
Threepipe Reply stated in The Drum that the focus of commerce media is shifting from product pages to the earlier stages of discovery and demand generation, and that brands need to connect retail media, creator content, social platforms, and measurement frameworks to more effectively influence consumer decisions.