Channel

Distribution Network

Latest distribution network coverage from CorpWire.

Distribution Network
Distribution Network

ICO welcomes UK government's review of non-business communication channels.

The UK Information Commissioner's Office (ICO) issued a statement welcoming the government's announcement of an independent review of the use of non-business communication channels, and expressed willingness to contribute professional expertise to ensure the review is comprehensive and transparent.

Elena Rossi1 min read
Distribution Network

Commerce Media is starting before the product page: Threepipe Reply analyzes how brands create demand at the top of the funnel

Threepipe Reply stated in The Drum that the focus of commerce media is shifting from product pages to the earlier stages of discovery and demand generation, and that brands need to connect retail media, creator content, social platforms, and measurement frameworks to more effectively influence consumer decisions.

David Sterling4 min read