Edge Marketing and Plat4orm announced a partnership to launch a new AI framework to help legal clients adapt to market changes.

June 15, 2026, United States — PR firm Plat4orm and marketing agency Edge Marketing announced a strategic partnership on Monday, jointly launching a new framework called the "Trusted Answer Growth System." The framework is designed to help legal technology companies, law firms, and alternative legal service providers realign their content, PR, and marketing strategies to address the profound changes that artificial intelligence (AI) has brought to how legal buyers evaluate vendors.

This collaboration is the latest step in the two companies' ongoing relationship. They have previously collaborated on several projects and plan to work together more on AI in the future.

Core of the Framework: Helping Clients Adapt to AI-Driven Search Environments

The core goal of the "Trusted Answer Growth System" framework is to help clients integrate and adapt their content, PR, and marketing strategies to a new environment—one where buyers are increasingly using generative AI platforms (such as ChatGPT, Claude) instead of traditional web searches to discover and evaluate vendors.

Valerie Chan, founder and head of Plat4orm, said: "The teams from both sides will collaborate on content, business news, digital websites, and direct marketing campaigns based on specific client needs. We will flexibly integrate depending on the client type and project requirements."

Amy Juers, founder and CEO of Edge Marketing, added: "The framework identifies clients' weaknesses and proposes recommendations for repair, improvement, and transformation. It is a process of guiding clients to become trusted sources for LLMs (large language models), helping them get cited and discovered in these models."

Background of the Collaboration: Complementary Strengths

Plat4orm focuses on PR, covering clients in insurance, energy, aerospace, and general technology; Edge Marketing focuses on marketing, with deep experience in accounting technology, fintech, and law firms. The two companies have overlapping clients in the legal technology sector, but their strengths are complementary.

Valerie Chan said: "We have worked together on several projects before and noticed that the teams collaborate very smoothly. Edge's strengths are exactly what Plat4orm lacks, and vice versa."

Looking Ahead: Developing Customized Workflows and Software

Although the two sides have not disclosed specific future collaboration details, Amy Juers revealed: "We are developing customized workflows and software, hoping to use these tools to help clients achieve transformation." She emphasized that this collaboration reflects how AI is profoundly changing the PR and marketing fields, just as it is changing the legal industry."We are reshaping our own institutions, transforming the way we operate—everyone must do this. Law firms, legal service providers, and technology companies must also change. What we are building together will be solutions far beyond the current level of the industry. This is a grand commitment, but we are already on our way," said Amy Juers.

About Plat4orm and Edge Marketing

Plat4orm is a company specializing in public relations and strategic communications, serving the legal tech, insurance, energy, and technology industries. Edge Marketing is a full-service marketing agency with a broad client base in the legal, accounting tech, and fintech sectors. Both companies are customer-centric and committed to driving client growth through innovative strategies.

Source: Law.com Legaltech News